QONITAH, Y. R.; HAYU, R. S. Impulse buying in live streaming e-commerce: The role of social presence, social facilitation, and celebrity endorsement. Jurnal Fokus Manajemen Bisnis, [S. l.], v. 15, n. 2, p. 357–380, 2025. DOI: 10.12928/fokus.v15i2.14041. Disponível em: http://journal2.uad.ac.id/index.php/fokus/article/view/14041. Acesso em: 5 dec. 2025.