Rini, G.P., Karatri, R.H., Septanti, A.L., Andriani, E. and Ali, N.B.M. 2026. Understanding experiential value delivery: The important role of salespeople’s orientation. Jurnal Fokus Manajemen Bisnis. 16, 1 (Jun. 2026), 411–433. DOI:https://doi.org/10.12928/fokus.v16i1.15687.