ANTESEDEN PERILAKU KONSUMTIF DI MASA PANDEMI COVID-19

Dyah Fitriani; Hendro Setyono; Sarazfhiga Solehatin

doi:10.12928/fokus.v13i1.7686

Authors

Dyah Fitriani Universitas Ahmad Dahlan
Hendro Setyono Universitas Ahmad Dahlan
Sarazfhiga Solehatin Universitas Ahmad Dahlan

DOI:

https://doi.org/10.12928/fokus.v13i1.7686

Abstract

The development of e-commerce provides many conveniences for shopping consumers. Consumers are increasingly familiar with the online shopping system since the emergence of the covid-19 pandemic, which limited people's mobility, including shopping. This study analyzes student consumerism behavior regarding self-control, peers, and socioeconomic status. The sample in this study amounted to 180 students. The sampling technique used simple random sampling with a questionnaire to collect respondents' answers. The results of this study prove that peers have a positive effect on consumptive behavior. However, self control and socio-economic status have no effect on consumptive behavior.

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