PENGARUH SIKAP INDIVIDU, NORMA SUBJEKTIF, DAN PERSEPSI KONTROL PERILAKU TERHADAP NIAT BEPERGIAN

Authors

  • Ricky Husada Saputra STIE YKPN Yogyakarta
  • Olivia Barcelona Nasution STIE YKPN

DOI:

https://doi.org/10.12928/fokus.v12i2.6810

Abstract

This study aims to determine the effect of individual attitude, subjective norm, and perception of behavioral control on travel intentions during the Covid-19 pandemic. Respondents in this study were students in the Special Region of Yogyakarta who wanted to travel during the Covid-19 pandemic. Data collection techniques were carried out using questionnaires distributed through google forms and 205 respondents were obtained. The results of the study prove that individual attitude have a positive but no significant effect on travel intentions during the Covid-19 pandemic. Then, the subjective norm have a positive effect on travel intentions during the Covid-19 pandemic. Last, perception of behavioral control have a positive effect on travel intentions during the Covid-19 pandemicThis study aims to determine the effect of individual attitude, subjective norm, and perception of behavioral control on travel intentions during the Covid-19 pandemic. Respondents in this study were students in the Special Region of Yogyakarta who wanted to travel during the Covid-19 pandemic. Data collection techniques were carried out using questionnaires distributed through google forms and 205 respondents were obtained. The results of the study prove that individual attitude have a positive but no significant effect on travel intentions during the Covid-19 pandemic. Then, the subjective norm have a positive effect on travel intentions during the Covid-19 pandemic. Last, perception of behavioral control have a positive effect on travel intentions during the Covid-19 pandemic.

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Published

2022-11-24

How to Cite

Husada Saputra, R. ., & Barcelona Nasution, O. . (2022). PENGARUH SIKAP INDIVIDU, NORMA SUBJEKTIF, DAN PERSEPSI KONTROL PERILAKU TERHADAP NIAT BEPERGIAN. Jurnal Fokus Manajemen Bisnis, 12(2), 218–227. https://doi.org/10.12928/fokus.v12i2.6810

Issue

Vol. 12 No. 2 (2022)

Section

Articles

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Copyright (c) 2022 Ricky Husada Saputra, Olivia Barcelona Nasution

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