PENGARUH DIMENSI STORE ATMOSPHERE TERHADAP MINAT BELI

Authors

  • Mohammad Barqi Tobroni Universitas Negeri Yogyakarta

DOI:

https://doi.org/10.12928/fokus.v12i2.5728

Abstract

This study aims to determine the effect of store atmosphere on purchase intention. The store atmosphere is assessed based on several indicators which are cleanliness, music, aroma, temperature, lighting, layout, and the room's color. The sample of this study was customers of IKEA Indonesia. The data analysis used in this study includes validity test, reliability test, and hypothesis test. The results of this study indicate that the aroma, color of the room, and store layout have a positive influence on purchase intention. While the cleanliness, music, temperature, and lighting variables have a positive but no significant influence on purchase intention.

References

Abimnwi, N. P., & Njuguna, R. K. (2015). An Analysis Of In Store Environment Ambience Factor Influence On Consumer Behaviour. International Journal of Sales, Retailing and Marketing, 4(6).

Agatha, C., Tumbel, A., & Soepeno, D. (2019). Pengaruh Brand Image Dan Electronic Word of Mouth Terhadap Minat Beli Konsumen Oriflame Di Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(1).

Aldoko, D., & Yuliyanto, E. (2016). Pengaruh Green Marketing Terhadap Citra Merek dan Dampaknya Pada Keputusan Pembelian (Survei pada Mahasiswa Fakultas Ilmu Administrasi 2012/2013 Universitas Brawijaya yang Melakukan Pembelian Produk Tupperware ). Jurnal Administrasi Bisnis, 40(2).

Anggie, C., & Haryanto, J. O. (2011). Analysis Of The Effect Of Olfactory, Approach Behavior, And Experiential Marketing Toward Purchase Intention. Gadjah Mada International Journal of Business, 13(1).

Annafik, A. F., & Rahardjo, M. (2012). Analisis Pengaruh Kualitas Produk, Harga, Dan Daya Tarik Iklan Terhadap Minat Beli Sepeda Motor Yamaha (Studi kasus pada konsumen Yamaha SS Cabang Kedungmundu Semarang). In Diponegoro Journal Of Management (Vol. 1).

Anoraga, P. (2000). Manajemen Bisnis. Rineka Cipta.

Arikunto, S. (2002). Metodologi Penelitian Suatu Pendekatan Proposal.

Assael, H. (2005). Consumer Behavior A Strategic Approach (2005 Indian). Dreamtech Press.

Bambauer-Sachse, S. (2012). Through Which Mechanisms Does Ambient Scent Affect Purchase Intention In Retail Settings? Advances in Consumer Research, 40.

Banat, A., & Wandebori, H. S. T. (2012). Store Design And Store Atmosphere Effect On Customer Sales Per Visit Economics. Management and Behavioral Sciences.

Dang, V. T., Nguyen, N., & Wang, J. (2021). The Impact Of Retailers’ Indoor Environmental Quality On Consumer Purchase Decision. International Journal of Retail and Distribution Management, 49(6).

Dharma, A. W. (2013). Store Atmosphere sebagai Stimuli Minat Beli Konsumen Generasi Y. Jurnal Ilmiah Mahasiswa Manajemen, 2(4).

Elbers, T. (2016). The Effects Of In-Store Layout-And Shelf Designs On Consumer Behavior. Wageningen UR.

Ferdinand, A. (2002). Pengembangan Minat Beli Merek Ekstensi. In Semarang: Badan Penerbit Universitas Diponegoro.

Gajanayake, R., & Gajayanake, S. (2011). The Impact Of Selected Visual Merchandising Techniques On Patronage Intentions In Supermarkets (Study Based On Colombo District) Authors. 2nd International Conference On Business And Economic Research, December.

Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 23. In Semarang: Universitas Diponegoro.

Gillani, F. (2012). Impact of Peer Pressure and Store Atmosphere on Purchase Intention: An Empirical Study on the Youngsters in Pakistan. International Journal of Academic Research in Business and Social Sciences, 2(7).

Goldenberg, S. U., Nagelkerken, I., Marangon, E., Bonnet, A., Ferreira, C. M., & Connell, S. D. (2018). Ecological Complexity Buffers The Impacts Of Future Climate On Marine Consumers. Nature Climate Change, 8(3).

Gunawan, C. E. P. (2017). Analisis Strategi Bisnis Pada PT. Omega Internusa Sidoarjo. Agora, 5(1).

Gupta, S., & Coskun, M. (2021). The Influence Of Human Crowding And Store Messiness On Consumer Purchase Intention–The Role Of Contamination And Scarcity Perceptions. Journal of Retailing and Consumer Services, 61.

Halim, N. R., & Iskandar, D. A. (2019). Pengaruh Kualitas Produk, Harga dan Strategi Promosi Terhadap Minat Beli. Jurnal Ilmu Dan Riset …, 4(3).

Holbrook, M. B., & Anand, P. (1990). Effects of Tempo and Situational Arousal on the Listener’s Perceptual and Affective Responses to Music. Psychology of Music, 18(2).

Hussain, R., & Ali, M. (2015). Effect of Store Atmosphere on Consumer Purchase Intention. International Journal of Marketing Studies, 7(2).

Hutchison, J., Thomas, N. A., & Elias, L. (2011). Leftward Lighting In Advertisements Increases Advertisement Ratings And Purchase Intention. Laterality, 16(4).

Imelia, R., & Ruswanti, E. (2017). Factors Affecting Purchase Intention of Electronic House wares in Indonesia. International Journal of Business and Management Invention ISSN, 6(2).

Kotler, P., & Keller, K. L. (2016). A Framework for Marketing Management. In Marketing Management.

Lam, S. Y. (2001). The Effects Of Store Environment On Shopping Behaviors: A Critical Review. Advances in Consumer Research, 28.

Levy, M., Weitz, B. A., Grewal, D., & Madore, M. (2012). Retailing Management. McGraw-Hill Science.

Lwin, M. O., Morrin, M., Chong, C. S. T., & Goh, S. X. (2016). Odor Semantics and Visual Cues: What We Smell Impacts Where We Look, What We Remember, and What We Want to Buy. Journal of Behavioral Decision Making, 29(2–3).

Mathur, M. (2014). Store Atmospheric Factors Driving Customer Purchase Intention - An Exploratory Study. BVIMSR’s Journal of Management Research, 6(2).

McDaniel, C. D., Lamb, C. W., & Hair, J. F. (2013). Introduction to Marketing. South-Western Cengage Learning.

Poncin, I., & Mimoun, M. S. B. (2014). The Impact Of “E-Atmospherics” On Physical Stores. Journal of Retailing and Consumer Services, 21(5).

Romindo, R., Muttaqin, M., Saputra, D. H., Purba, D. W., Iswahyudi, M., Banjarnahor, A. R., & Simarmata, J. (2019). E-Commerce: Implementasi, Strategi dan Inovasinya. Yayasan Kita Menulis.

Ruangkanjanases, A., You, J. J., Chien, S. W., Ma, Y., Chen, S. C., & Chao, L. C. (2020). Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior. Frontiers in Psychology, 11.

Russell, J. A., & Mehrabian, A. (1976). Environmental Variables in Consumer Research. Journal of Consumer Research, 3(1).

Spangenberg, E. R., Sprott, D. E., Grohmann, B., & Tracy, D. L. (2006). Gender-Congruent Ambient Scent Influences On Approach And Avoidance Behaviors In A Retail Store. Journal of Business Research, 59(12).

Sugiarto, B. U., & Subagio, H. (2014). Analisa Pengaruh Produk, Kualitas Pelayanan, Harga, Dan Store Atmosphere Terhadap Minat Beli Di Dream Of Kahyangan Art Resto Surabaya. Jurnal Manajemen Pemasaran Petra, 2(1).

Sugiyono. (2017). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&D). Alfabeta Cv.

Tanjung, E. S. N. R. R., Nofitri, H., Jamaludin, J. S. J., Putra, T. A. E., & Purba, E. S. A. S. B. (2021). Sistem Informasi Manajemen Bisnis. In Yayasan Kita Menulis.

Taylor, S. A., & Baker, T. L. (1994). An Assessment Of The Relationship Between Service Quality And Customer Satisfaction In The Formation Of Consumers’ Purchase Intentions. Journal of Retailing, 70(2).

Teng, H. J., Ni, J. J., & Chen, H. H. (2018). Relationship Between E-Servicescape And Purchase Intention Among Heavy And Light Internet Users. Internet Research, 28(2).

Tulipa, D., Gunawan, S., & Supit, V. H. (2014). The Influence of Store Atmosphere on Emotional Responses and Repurchase Intentions. Business Management and Strategy, 5(2).

White, A. R., Martinez, L. M., Martinez, L. F., & Rando, B. (2021). Color In Web Banner Advertising: The Influence Of Analogous And Complementary Colors On Attitude And Purchase Intention. Electronic Commerce Research and Applications, 50.

Wu, W. Y., Lee, C. L., Fu, C. S., & Wang, H. C. (2013). How Can Online Store Layout Design And Atmosphere Influence Consumer Shopping Intention On A Website? International Journal of Retail & Distribution Management, 42(1).

Yalch, R. F., & Spangenberg, E. R. (2000). The Effects Of Music In A Retail Setting On Real And Perceived Shopping Times. Journal of Business Research, 49(2).

Yüksel, A. (2009). Exterior Color And Perceived Retail Crowding: Effects On Tourists’ Shopping Quality Inferences And Approach Behaviors. Journal of Quality Assurance in Hospitality and Tourism, 10(4).

Yun, Z. S., & Good, L. K. (2007). Developing Customer Loyalty From E-Tail Store Image Attributes. Managing Service Quality: An International Journal, 17(1).

Downloads

Published

2022-09-24

How to Cite

Barqi Tobroni, M. (2022). PENGARUH DIMENSI STORE ATMOSPHERE TERHADAP MINAT BELI . Jurnal Fokus Manajemen Bisnis, 12(2), 131–141. https://doi.org/10.12928/fokus.v12i2.5728

Issue

Vol. 12 No. 2 (2022)

Section

Articles

License

Copyright (c) 2022 Moh Tobroni

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms: 

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).