PENGARUH MEDIA SOSIAL, KEPERCAYAAN, DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN PEMBELIAN ONLINE

Authors

  • Siti Maisaroh Universitas Semarang
  • Totok Wibisono Universitas Semarang

DOI:

https://doi.org/10.12928/fokus.v12i1.5708

Abstract

The purpose of this study was to analyze the influence of social media, trust, and perceived benefits to purchasing decisions on the Blibli.com online platform. The population of this study is consumers of the Blibli.com online platform in Indonesia. By using the purposive sampling method, this research used 96 consumers as a sample of respondents. The primary data from respondents are gathered by distributing a questionnaire to the respondent. The gathered data then was analyzed by using multiple regression analysis. The results of this study showed that Social media has an effect on Purchase Decisions, Trust has an effect on Purchase Decisions, and Perceived value has an effect on Purchase Decisions.

References

Adyas, D., & Ainurahmah, R. (2020). Pengaruh Persepsi Kemudahan, Manfaat Dan Keamanan Terhadap Keputusan Pembelian Kartu Indomaret Di Rest Area Km 35 Sentul Kabupaten Bogor. Economicus, 13(2). https://doi.org/10.47860/economicus.v13i2.172

Ambarwati, D. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Dan Persepsi Kepercayaan Terhadap Keputusan Penggunaan Go-Pay Pada Mahasiswa STIE AUB Surakarta. Jurnal Bisnis Dan Ekonomi, 6(1).

Anggraeni, R., & Djuwita, D. (2019). Analisis Pemanfaatan Social Media Marketing Terhadap Customer Loyalty Yang Menggunakan Brand Trust Sebagai Variabel Mediasi. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(3).

Anwar, R. N. (2018). Pengaruh Kepercayaan Dan Media Sosial Terhadap Keputusan Pembelian Konsumen E-Commerce Fashion Muslim Hijup Di Jakarta. Jurnal Manajemen Bisnis Krisnadwipayana, 6(1). https://doi.org/10.35137/jmbk.v6i1.169

Ardiyanto, F., & Kusumadewi, H. (2020). Pengintegrasian Technology Acceptance Model (TAM) dan Kepercayaan Konsumen pada Marketplace Online Indonesia. Jurnal Inspirasi Bisnis Dan Manajemen, 3(2). https://doi.org/10.33603/jibm.v3i2.2659

Che, J. W. S., Cheung, C. M. K., & Thadani, D. R. (2017). Consumer Purchase Decision In Instagram Stores: The Role Of Consumer Trust. Proceedings of the Annual Hawaii International Conference on System Sciences, 2017-January. https://doi.org/10.24251/hicss.2017.004

Chen, Y. S., & Chang, C. H. (2012). Enhance Green Purchase Intentions: The Roles Of Green Perceived Value, Green Perceived Risk, And Green Trust. Management Decision, 50(3). https://doi.org/10.1108/00251741211216250

Devila, R., & Hamran, H. (2021). Analisis Pengaruh Harga, Kualitas, dan Promosi Terhadap Market Share pada PT. Semen Tonasa di Wilayah Pasar Sulawesi Selatan. Jurnal Pendidikan Tambusai, 5(3), 10423–10428. https://jptam.org/index.php/jptam/article/view/2646

Djan, I., &, & Adawiyyah, S. R. (2020). The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. International Journal of Business and Economics Research, 9(4). https://doi.org/10.11648/j.ijber.20200904.23

Ertemel, A. V., & Civelek, M. E. (2020). The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites. Business and Economics Research Journal, 10(1). https://doi.org/10.20409/berj.2019.165

Faradila, R. S. N., & Soesanto, H. (2016). Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online Berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro). JURNAL STUDI MANAJEMEN ORGANISASI, 13(2). https://doi.org/10.14710/jsmo.v13i2.13406

Fatrina, D., Kamil, I., & Hasan, A. (2019). Pengaruh Live-Chat dan E-Wom terhadap Pengambilan Keputusan Transaksi Online pada Marketplace E-Commerce. Jurnal Nasional Teknologi Dan Sistem Informasi, 5(3), 121–129. https://doi.org/https://doi.org/10.25077/ TEKNOSI.v5i2.2019.121-129

Fhonna, R. A., & Utami, S. (2018). Pengaruh Electronic Word Of Mouth Terhadap Keterlibatan Keputusan Pembelian Dan Kepercayaan Sebagai Pemediasi Pada Konsumen Shopee Di Universitas Syiah Kuala. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3(3).

Gecti, F., & Zengin, H. (2013). The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey. International Journal of Marketing Studies, 5(2). https://doi.org/10.5539/ijms.v5n2p111

Gerung, C. J., Sepang, J., & Loindong, S. (2017). Effect of Product Quality, Price and Promotion To Decision Purchase Nissan X-Trail Car in Pt. Wahana Wirawan Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 5(2).

Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23. BPFE Universitas Diponegoro

Haijun, W. (2014). The Role Of Brand Affect And Brand Trust In The Formation Of Brand Loyalty. Journal of Chemical and Pharmaceutical Research, 6(6).

Hanaysha, J. R. (2018). An Examination Of The Factors Affecting Consumer’s Purchase Decision In The Malaysian Retail Market. PSU Research Review, 2(1). https://doi.org/10.1108/prr-08-2017-0034

Hardilawati, W. Laura. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1). https://doi.org/10.37859/jae.v10i1.1934

Hartmann, N., Plouffe, C. R., Kohsuwan, P., & Cote, J. A. (2020). Salesperson Influence Tactics And The Buying Agent Purchase Decision: Mediating Role Of Buying Agent Trust Of The Salesperson And Moderating Role Of Buying Agent Regulatory Orientation Focus. Industrial Marketing Management, 87. https://doi.org/10.1016/j.indmarman.2020.02.023

Hastuti, P., Ismayanti, D., & YB, E. C. (2021). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan E-Commerce Shopee Indonesia. Scientific, 8(2), 75–98. http://ojs.uvayabjm.ac.id/index.php/scientific/article/view/228

Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The Impact Of User Interactions In Social Media On Brand Awareness And Purchase Intention: The Case Of MINI On Facebook. Journal of Product and Brand Management, 22(5). https://doi.org/10.1108/JPBM-05-2013-0299

Irianto, P. B. A. (2015). Pemanfaatan Social Media Untuk Meningkatkan Market Share UKM. Teknomatika, Vol. 8, No(1).

Jaya, P. H. I. (2020). Media Sosial, Komunikasi Pembangunan, Dan Munculnya Kelompok-Kelompok Berdaya. Jurnal Kajian Komunikasi, 8(2). https://doi.org/10.24198/jkk.v8i2.16469

Jumrad, O. T., &, & Sari, I. D. M. (2019). Fungsi Komunikasi Dalam Organisasi Melalui Group Chat Whatsapp Oriflame. Jurnal Common, 3(1). https://doi.org/10.34010/common.v3i1.1953

Kharisma, M. A. (2020). Pengaruh Kepercayaan Merek, Kualitas Produk Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Kartu Telkomsel Pada Mahasiswa UIN Raden Fatah Palembang. Skripsi. http://repository.radenfatah.ac.id/id/eprint/8617

Kim, A. J., & Ko, E. (2012). Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study Of Luxury Fashion Brand. Journal of Business Research, 65(10). https://doi.org/10.1016/j.jbusres.2011.10.014

Kurnianti, A. W. (2017). Komunikasi Pemasaran Transportasi Online NGuberJEK. Jurnal Komunikasi Dan Kajian Media, 1(1).

Lestari, S. B. (2015). Shopping Online Sebagai Gaya Hidup. Jurnal Ilmu Sosial, 14(2), 24–41. https://ejournal.undip.ac.id/index.php/ilmusos/article/viewFile/10364/8241

Luthfiyatillah, L., Millatina, A. N., Mujahidah, S. H., & Herianingrum, S. (2020). Efektifitas Media Instagram Dan E-Wom (Electronic Word Of Mouth) Terhadap Minat Beli Serta Keputusan Pembelian. Jurnal Penelitian IPTEKS, 5(1). https://doi.org/10.32528/ipteks.v5i1.3024

Mahliza, F. (2020). Consumer Trust In Online Purchase Decision. EPRA International Journal of Multidisciplinary Research (IJMR). https://doi.org/10.36713/epra4022

Mayer, R. C., Bobko, P., Davis, J. H., & Gavin, M. B. (2011). The Effects Of Changing Power And Influence Tactics On Trust In The Supervisor: A Longitudinal Field Study. Journal of Trust Research, 1(2). https://doi.org/10.1080/21515581.2011.603512

Mbete, G. S., & Tanamal, R. (2020). Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase. Jurnal Informatika Universitas Pamulang, 5(2). https://doi.org/10.32493/informatika.v5i2.4946

Munir, J., Shafi, K., Ahmad Khan, F., & Saeed Ahmed, U. (2018). Elucidating The Relationship Of Social Media Usage And E-WOM With Brand Related Purchase Decision Involvement: An Integrated Meta-Framework Approach. WALIA Journal, 34(1).

Nasution, S. L., Limbong, C. H., & Ramadhan, D. A. (2020). Pengaruh Kualitas Produk, Citra Merek, Kepercayaan, Kemudahan, Dan Harga Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Survei pada Mahasiswa S1 Fakultas Ekonomi Jurusan Manajemen Universitas Labuhan Batu). ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN), 7(1). https://doi.org/10.36987/ecobi.v7i1.1528

Powers, T., Advincula, D., Austin, M. S., Graiko, S., & Snyder, J. (2012). Digital And Social Media In The Purchase-Decision Process: A Special Report From The Advertising Research Foundation. Journal of Advertising Research, 52(4).

Pramudana, K. A. S., & Santika, I. W. (2018). Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Persepsi Harga dan Pemasaran Internet Terhadap Pemesanan Ulang Online Hotel di Bali. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana. https://doi.org/10.24843/eeb.2018.v07.i10.p02

Pranitasari, D., & Sidqi, A. N. (2021). Analisis Kepuasan Pelanggan Elektronik Shopee Menggunakan Metode E-Service Quality dan Kartesius. Jurnal Akuntansi Dan Manajemen, 18(2), 12–31. https://doi.org/https://doi.org/10.36406/jam.v18i02.438

Prasad, S., Garg, A., & Prasad, S. (2019). Purchase Decision Of Generation Y In An Online Environment. Marketing Intelligence and Planning, 37(4). https://doi.org/10.1108/MIP-02-2018-0070

Prasad, S., Gupta, I. C., & Totala, N. K. (2017). Social Media Usage, Electronic Word Of Mouth And Purchase-Decision Involvement. Asia-Pacific Journal of Business Administration, 9(2). https://doi.org/10.1108/APJBA-06-2016-0063

Pratiwi, Y. N., Wardiningsih, S. S., & Sumaryanto. (2019). Pengaruh Kepercayaan, Kemudahan, dan Harga Terhadap Keputusan Pembelian Melalui Situs Online Store Lazada (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta). Jurnal Ekonomi Dan Kewirausahaan, 19(4).

San. (2011). Consumers’ Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile. American Journal of Economics and Business Administration, 3(1). https://doi.org/10.3844/ajebasp.2011.47.57

Sekarini, D. M., & Sukresna, I. M. (2016). Analisis Pengaruh Persepsi Manfaat Dan Citra Merek Terhadap Keputusan Pembelian Melalui Persepsi Nilai Pelanggan Sebagai Intervening ( Studi pada Pengguna E-Toll Card Tahun 2015 di Kota Semarang ). Diponogoro Journal of Management, 5(3).

Sembiring, I, J., Suharyono., Kusumawati, F. (2014). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dalam Membentuk Loyalitas Pelanggan (Studi pada Pelanggan McDonaldâs MT. Haryono Malang). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 15(1).

Setyarko, Y. (2016). Analisis Persepsi Harga, Promosi, Kualitas Pelayanan, dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Produk Secara Online. Ekonomika Dan Manajemen, ISSN: 2252-6226, 5(2).

Siagian, A. O., Martiwi, R., & Indra, N. (2020). Kemajuan Pemasaran Produk Dalam Memanfaatkan Media Sosial Di Era Digital. Jurnal Pemasaran Kompetitif, 3(3). https://doi.org/10.32493/jpkpk.v3i3.4497

Suliyanto. (2018). Metode Penelitian Bisnis untuk Skripsi, Tesis & Disertasi (Edisi I). Andi.

Syarief, F. (2017). Pemanfaatan Media Sosial Dalam Proses Pembentukan Opini Publik (Analisa Wacana Twitter Sby). Jurnal Komunikasi, VIII(3).

Tjhin, V. U., & Aini, S. R. N. (2019). Effect of E-WOM and Social Media Usage On Purchase Decision In Clothing Industry. ACM International Conference Proceeding Series. https://doi.org/10.1145/3332324.3332333

Trulline, P. (2021). Pemasaran Produk UMKM Melalui Media Sosial Dan E-Commerce. Jurnal Manajemen Komunikasi, 5(2). https://doi.org/10.24198/jmk.v5i2.32746

Turban, E., Bolloju, N., & Liang, T. P. (2010). Social Commerce: An E-Commerce Perspective. ACM International Conference Proceeding Series. https://doi.org/10.1145/2389376.2389382

Utami, A. R. H. (2020). Pengaruh Persepsi Kemudahan, Kepercayaan, Keamanan Dan Persepsi Risiko Terhadap Minat Menggunakan E-Commerce. Prisma (Platform Riset Mahasiswa Akuntansi), 01.

Vashti, H., & Antonio, T. (2021). The Role Of Price Promotion And Product Quality In Influencing The Intention To Repurchase Cok-Kis Cookies. KnE Social Sciences. https://doi.org/10.18502/kss.v5i5.8831

Vongurai, R., Elango, D., Phothikitti, K., & Dhanasomboon, U. (2018). Social Media Usage, Electronic Word of Mouth and Trust Influence Purchase-Decision Involvement in Using Traveling Services. Asia Pacific Journal of Multidisciplinary Research, 6(4).

Wahyuni, N., Ibrahim, M. B. H., Irawan, A., Mansur, M., & Pasolo, F. (2021). Analisis Kualitas Produk Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Variabel Intervening: Studi Pada Pembeli Produk Madu Bina Marga Wamena. The Journal of Business and Management Research, 4(1). http://jurnal1.uniyap.ac.id/uyp/index.php/tjbmr/article/view/41

Wangsa, I. H. S., & Tyra, M. J. (2021). Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk. BIP’s Jurnal Bisnis Perspektif, 13(1). https://doi.org/10.37477/bip.v13i1.198

Wibisono, T., Universari, N., & Utaminingsih, A. (2018). Faktor-Faktor Yang Mempengaruhi Pengguna Transportasi Gojek Di Kota Semarang: Sebuah Analisis Kualitatif. Jurnal Dinamika Sosial Budaya, 19(2). https://doi.org/10.26623/jdsb.v19i2.990

Wijaya, E., & Warnadi. (2019). Factors Affecting Online Purchase Decisions At Shopee: Effect of E-Commerce. Procuratio: Jurnal Ilmiah Manajemen, 7(2).

Wulandari, S., & Suwitho. (2017). Pengaruh Kepercayaan Dan Kualitas Layanan Terhadap Kepuasan Konsumen Asuransi Jiwa. Jurnal Ilmu & Riset Manajemen, 6(9).

Xie, K., & Lee, Y. J. (2015). Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model. Journal of Management Information Systems, 32(2). https://doi.org/10.1080/07421222.2015.1063297

Downloads

Published

2022-03-25

How to Cite

Maisaroh, S., & Wibisono, T. (2022). PENGARUH MEDIA SOSIAL, KEPERCAYAAN, DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN PEMBELIAN ONLINE. Jurnal Fokus Manajemen Bisnis, 12(1), 16–29. https://doi.org/10.12928/fokus.v12i1.5708

Issue

Vol. 12 No. 1 (2022)

Section

Articles

License

Copyright (c) 2022 Siti Maisaroh, Totok Wibisono

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms: 

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).