PENGARUH MEDIA SOSIAL, EVENT PARIWISATA, DAN FASILITAS PELAYANAN TERHADAP MINAT BERKUNJUNG ULANG DI SANDBOARDING GUMUK PASIR PARANGKUSUMO
DOI:
https://doi.org/10.12928/fokus.v11i1.3851Keywords:
Social Media, Tourism Event, Service Facilities, Revisiting InterestAbstract
This study aims to determine the effect of social media, tourism events, and service facilities on revisiting interest in Gumuk Pasir Parangkusumo Sandboarding. The research was conducted on visitors to the Parangkusumo Gumuk Pasir Sandboarding. This research is a quantitative research. The sample used in this study amounted to 100 respondents. This study used purposive sampling technique and data analysis with multiple linear regression. Hypothesis testing using the T test and F test with the help of the application program SPSS version 16.0. The results of the multiple linear regression indicate that social media has a positive and significant effect on revisiting interest. Tourism events have a positive and significant effect on revisiting interest. Service facilities have a positive and significant effect on revisiting interest. Based on the results of the F test, it shows that social media, tourism events, and service facilities simultaneously have a significant effect on revisiting interest.References
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Ghozali, Imam. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25. Edisi 9. Universitas Diponegoro.
Hair, J. E. (2014). A Primer on Partial Least Squares Structural. Equation Modeeling (PLS-SEM). SAGE Publications, Inc.
Higgins-Desbiolles, F. (2017). Event Tourism and Event Imposition: A Critical Case Study From Kangoroo Island, South Australia. Journal Tourism Management, 64, 73-86.
Jogiyanto, H. (2013). Metodologi Penelitian Bisnis. BPFE.
Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). PT Index.
Larasati, Y. (2017). Event Awareness, Event Image Dan Kualitas Event dalam Menciptakan Niat Berkunjung Kembali Pengunjung Solo Car Free Day.
Marpaung, B. (2019). Pengaruh Daya Tarik, Kualitas Pelayanan, Fasilitas dan Keselamatan dengan Kepuasan Wisatawan sebagai Variabel Intervening terhadap Minat kunjungan Ulang Wisatawan. Mpu Procuratio, 1(2 Oktober), 144-155.
Mohaidin, Z., Wei, K. T., & Murshid, M. A. (2017). Factors Influencing The Tourists’ Intention to Select Sustainable Tourism Destination: A Case Study of Penang, Malaysia. International Journal of Tourism Cities, 3(4), 442-465.
Nasrullah, R. (2017). Media Sosial (Perspektif Komunikasi, Budaya, dan Sosioteknologi). Simbiosa Rekatama Media.
Octaviany, V., & Utami, D. D. (2017). Revisit Intention Wisatawan di Taman Tematik Kota Bandung. THE Journal: Tourism and Hospitality Essentials Journal, 7(1), 41-46.
Pujiyati, H., & Sukaatmadja, I. P. G. (2019). Anteseden Minat Berkunjung Kembali Wisatawan Spiritual di Bali (The Antecedan Of Spiritual Tourist Revisit Intention In Bali). E-Jurnal Manajemen, 9(1), 21-39.
Riadini, B., & Bari, A. (2018). Perencanaan Suksesi: Urgensi, Modal Dan Implementasi Pemasaran. Deepublish.
Rukuižienė, R. (2009). Rural Tourism Service Quality Management: Theoretical Approach. Rural Development 2009, 135.
Simanjuntak, D. F., Dh, A. F., & Irawan, A. (2018). Pengaruh Event Pariwisata terhadap Keputusan Berkunjung (Survei pada Wisatawan Domestik yang Berkunjung ke Event Pariwisata di Kabupaten Banyuwangi). Jurnal Administrasi Bisnis (JAB), 61(3), 144-153.
Solis, B. (2011). Engage: The Complete Guide for Brands and Businesses to Build Cultivate and Measure Succes on The Web. John Wiley & Sons.
Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Suliyanto. (2018). Metode Penelitian Bisnis. Andi Offset.
Susanto, B., & Astutik, P. (2020). Pengaruh Promosi Media Sosial dan Daya Tarik Wisata Terhadap Minat Berkunjung Kembali Di Obyek Wisata Edukasi Manyung. Jurnal Riset Bisnis dan Ekonomi, 1(1), 36-46.
Tambunan, Deby Laura. (2016). Pengaruh Social Media terhadap Keputusan Berkunjung Wisatawan Nusantara Ke DKI Jakarta. Skripsi: Sekolah Tinggi Pariwisata.
Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan dan Penelitian. Andi.
Tjiptono, F., & Chandra, G. (2016). Pemasaran Jasa (Prinsip, Penerapan, dan Penelitian). Andi.
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Published
2021-04-17
How to Cite
Pratiwi, Z., & Prakosa, A. (2021). PENGARUH MEDIA SOSIAL, EVENT PARIWISATA, DAN FASILITAS PELAYANAN TERHADAP MINAT BERKUNJUNG ULANG DI SANDBOARDING GUMUK PASIR PARANGKUSUMO. Jurnal Fokus Manajemen Bisnis, 11(1), 74–94. https://doi.org/10.12928/fokus.v11i1.3851
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