ANALISIS PENGARUH PROMOSI PENJUALAN, PENATAAN PRODUK DAN SUASANA MALL TERHADAP PEMBELIAN TIDAK TERENCANA (STUDI KASUS PADA RAMAYANA DEPARTEMENT STORE YOGYAKARTA)
DOI:
https://doi.org/10.12928/fokus.v10i2.2420Keywords:
Sales Promotion, Display Product, Store Atmosphere, Impulse Buying.Abstract
This study aims to analysis determine the effect of sales promotion, display product, and store atmosphere on impulse buying at the Ramayana Department Store Yogyakarta. This research was conducted at the Ramayana Department Store Yogyakarta in November 2018 until June 2019. This research was a quantitative study with 80 respondents. Data collection techniques is done by questionnaires and observation. The analysis technique used in this study uses multiple linear regression analysis. The results of this study concluded that sales promotion, display product, and store atmosphere has a positive and sign effect on impulse buying through partial testing and simultaneous testing.
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Arikunto, S. (2006). Metode Penelitian Kuantitatif. Jakarta: Bumi Aksara.
Azwar, S. (1986). Validitas dan Reliabilitas.
Jakarta: Rineka Cipta.
Clow, K. E., & Baack, D. (2012). Integrated Advertising, Promotion, and Marketing Communications. Printice Hall, England: 5th ed.
Coley, A & Burgerss. B. (2003). Gender Differences in Cognitive and Affective Buying. Journal of Fashion Marketing and Management. ISSN: 1361-2026.
Ghozali, Imam. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS . Yogyakar t a: Universitas Diponegoro.
Honezty, F. (2018). Sejarah Berdirinya Ramayana Department Store. (Online). (http://Ramayanadeptstore.blogspot. com/2018/10/sejarah- berdirinya- ramayana.html?m=1, diunduh pada 08 November 2018).
Kurniawan, D., & Kunto, S. Y. (2013). Pengaruh Promosi dan Store Atmosphere terhadap Impulse Buying dengan Shopping Emotion sebagai Variabel Intervening Studi Kasus di Matahari Department Store Cabang Supermall Surabaya. Jurnal Manajemen Pemasaran Petra, Vol 1 No 2.
Mowen, J.C. & Minor, M. (2001). Perilaku Konsumen. Jakarta: Erlangga.
Muruganantham, G., & Bhakat, R. S. (2013). A Review of Impulse Buying Behavior. International Journal of Marketing Studies. Vol 5 No 3 ISSN 1918-719X E-ISSN 1918-7203.
Nofiawaty dan Yuliandi, B. (2014). Pengaruh Store Atmosphere terhadap Keputusan Pembelian Konsumen pada Outlet Nyenyes Palembang. Jurnal Manajemen dan Bisnis Sriwijaya. Vol 12. No 1.
Okky, Ratna Utami & Ni Made Rastini. (2015). Pengaruh Variabel Demografi, Kualitas Pelayanan, Atmosfer Toko pada Impulse buying di Hypermart Mall. E-Jurnal Manajemen Unud. Vol.4, No. 5. ISSN 2302-8912.
Potoh, M. E., Moniharapon, S., & Roring, f. (2017). Pengaruh Display dan Store Atmosphere terhadap Impulse Buying pada Konsumen Matahari Department Store Mega Mall Manado. Jurnal EMBA, Vol.5 No.2 ISSN 2303-1174.
Reza, Iqbal. (2017). 4 Department Store Ini Gulung Tikar karena Alasan yang Sama. (Online), (http://www.idtimes. com/business/economy/reza-iqbal/4- Depar t ment- store- g ulu ng- t i kar, diunduh 07 November 2018).
Siagian, Dergibson. (2000). Metode Statistika untuk Bisnis dan Ekonomi. Jakarta: PT Gramedia.
Sopiah dan Syihabudin. 2008. Manajemen Bisnis Ritel. Jakarta: Andi.
Sugiyono. (2004). Metode Penelitian. Bandung: Alfabeta.
Sugiyono. (2010). Metode Penelitian Kuantitatif Kualitatif R&D. Bandung: CV Alfabeta.
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2013). Metode Penelitian Manajemen. Bandung: Penerbit Alfabeta.
Temaja, I Km Wisnu Bayu, dkk. (2015). Pengaruh Fashion Involvement, Atmosfer Toko dan Promosi Penjualan terhadap Impulse Buying pada Matahari Department Store di Kota Denpasar. E-Jurnal Manajemen Unud. Vol.4, No. 6, ISSN: 2302-8912.
Utami, Chistina Whidya. (2010). Manajemen Ritel: Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia. Jakarta: Salemba Empat.
Utami, O. R., & Rastini, N. M., (2015). Pengaruh Variabel Demografi, Kualitas Layanan, Atmosfer Toko pada Impulse Buying di Hypermart Mall. E-Jurnal Manajemen Unud Vol 4, 1229-1237.
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Published
2020-09-30
How to Cite
Ayatina, W. P., & Sumarmi, S. (2020). ANALISIS PENGARUH PROMOSI PENJUALAN, PENATAAN PRODUK DAN SUASANA MALL TERHADAP PEMBELIAN TIDAK TERENCANA (STUDI KASUS PADA RAMAYANA DEPARTEMENT STORE YOGYAKARTA). Jurnal Fokus Manajemen Bisnis, 10(2), 203–218. https://doi.org/10.12928/fokus.v10i2.2420
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