Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic
DOI:
https://doi.org/10.12928/commicast.v4i1.6936Keywords:
Communication Strategy , Pandemic , COVID-19 , TourismAbstract
Tourism is a sector that is a mainstay for the City of Yogyakarta. The existence of the COVID-19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department of Tourism of Yogyakarta, a government agency responsible for tourism conditions, should have a strategy to deal with these conditions. This research was conducted to find out how Department of Tourism of Yogyakarta carried out the communication strategy in promoting tourism during the COVID-19 pandemic. The research method used is qualitative with a case study approach, and data collection is carried out using interviews and observations. The results of this study indicate Department of Tourism of Yogyakarta has a strategy for dealing with a pandemic situation by creating a new tagline, "Kangen Jogja". Department of Tourism of Yogyakarta also uses websites and social media to deliver practical information to the public.
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