Dwi Asmoro Tunggal, I., and M. Thoyib Amali. “Evaluating Indonesian Consumer Perceptions of H&Amp;M’s Eco-Friendly Campaign: The Mediating Role of Perceived Quality”. COMMICAST, vol. 7, no. 1, Mar. 2026, pp. 24-34, doi:10.12928/commicast.v7i1.15759.