MUMTAZA FIRYAL MALIHA, D.; RORO RATNA ROOSTIKA, R. The Influence of Viral Marketing and Celebrity Endorsers on Purchase Decisions for Bittersweet by Najla Products through E-Commerce Platforms. COMMICAST, [S. l.], v. 7, n. 2, p. 380–391, 2026. DOI: 10.12928/commicast.v7i2.16807. Disponível em: http://journal2.uad.ac.id/index.php/commicast/article/view/16807. Acesso em: 10 oct. 2026.