THOYIB AMALI, M.; CAMELIA PUTRI, L. McDxNewJeans collaborative campaign: How Co-Branding impacts fandom purchase behavior. COMMICAST, [S. l.], v. 5, n. 3, p. 51–70, 2024. DOI: 10.12928/commicast.v5i3.11719. Disponível em: http://journal2.uad.ac.id/index.php/commicast/article/view/11719. Acesso em: 4 jan. 2025.