THE EFFECT OF VIRAL MARKETING ON CUSTOMER TRUST AND PURCHASING DECISIONS IN THE SHOPEE MARKETPLACE

Authors

  • M Faisal Majid Anhar Sekolah Tinggi Ekonomi Islam Yogyakarta
  • Wuri Suhasti Sekolah Tinggi Ekonomi Islam Yogyakarta

DOI:

https://doi.org/10.12928/iefbr.v1i2.4757

Abstract

THE EFFECT OF VIRAL MARKETING ON CUSTOMER TRUST AND PURCHASING DECISIONS IN THE SHOPEE MARKETPLACE

Published

2021-08-24

Issue

Vol. 1 No. 2 (2021): Desember

Section

Articles

License

Copyright (c) 2021 M Faisal Majid Anhar, Wuri Suhasti

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