THE OPTIMIZATION OF SHARIA FINANCIAL INSTITUTION AS AGENT OF SALE FOR SUKUK PRODUCT

Authors

  • Trimulato Trimulato Universitas Islam Negeri Alauddin Makassar
  • Ismawati Ismawati Universitas Islam Negeri Alauddin Makassar

DOI:

https://doi.org/10.12928/iefbr.v1i1.4745

Keywords:

Marketing, Sukuk, and Sharia Financial Institutions

Abstract

The development of sharia financial products is increasingly numerous and varied, choices are not only for savings products from sharia banking but also in the form of investment. Investment products can be the community's choice in using sharia financial products, with easier and more profitable access. One of the sharia financial products that can be used as a container for investment is sharia bonds or Sukuk products. Every year the government issues Sukuk as a means of investment for people who want higher returns from savings and deposits. It's just that the distribution of Sukuk is still dominated by conventional financial institutions. The purpose of this study is to determine the development of state Sukuk, and efforts to optimize sharia financial institutions as distribution agents for the sale of state Sukuk products. Type of research used in this research is qualitative research, the data source used is secondary data. Data collection is used through data collection from institutions that are considered relevant to the research. The data analysis technique used in this research is descriptive qualitative. Results showed development state Sukuk in 2019 had succeeded in reaching 100 percent of the planned, namely 258.275 trillion. The issuance of SBSN type of Sukuk Ritel (SR) growth in 2019 has increased by 46,07 percent. Marketing of Sukuk products needs to be done through sharia financial institutions, to maintain the collapse of the Sukuk products, to convince the public that the Sukuk products are sharia products that can be obtained by sharia financial institutions. Product marketing through sharia financial institutions will also further introduce the existence of sharia financial institutions and can improve services to the public.

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Published

2021-08-24

Issue

Vol. 1 No. 1 (2021): June

Section

Articles

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