THE ROLE OF AFFECTIVE ATTITUDE AS A MEDIATOR BETWEEN RELIGIOSITY AND PURCHASE INTENTION ON ISLAMIC BANK
DOI:
https://doi.org/10.12928/iefbr.v1i1.4739Abstract
This research examines the affective attitude as a mediator between religiosity and consumer purchase intentions of Islamic bank products. This study was located in Kebumen using 100 people as a sample taken using the purposive sampling technique. The collected data were processed using SPSS and analyzed using path analysis with the Sobel test. The findings of this study indicate that significant and positive religiosity towards affective attitude and purchase intention and affective attitude is also proven to be critical factors in increasing purchase intention. In addition, this study also confirms that affective attitude is established as a mediating variable for the relationship between religiosity and consumer purchase intention of Islamic bank products.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 Sulis Riptiono
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Journal Islamic Economics, Finance, and Banking Review (IEFBR) agree to the following terms:
- All articles published are Open Access which means they will be immediately and permanently free for everyone to read and download. We use the CC-BY-SA license options under the Creative Commons Attribution License (CC BY-SA 4.0). Creative Commons Attribution License (CC BY-SA 4.0). CC-BY-SA assures that all works will be available under CC-BY-SA always and no risk of commercial actions against the will of the copyright holder.  Â
- Anyone can use, copy and disseminate the material in any medium or format; as well as re-use, re-mix, transform, and build upon the material for any purpose, even commercially. However, they must acknowledge the authors by giving appropriate credits (cite to the article or content), provide a link to the license, and indicate if changes were made and use under the same license as the original.
- Authors retain copyright and grant license exclusive rights in their article to Universitas Ahmad Dahlan as the publisher of the Journal Islamic Economics, Finance, and Banking Review (IEFBR).
- Authors have the right to retain patent, trademark, and other intellectual property rights (including research data).Â
- Authors have the right to proper attribution and credit for the published work.
Copyright Transfer Agreement
- The Authors submitting the manuscripts do so on the understanding that if they are accepted for publications, the copyright of the articles shall be assigned to Universitas Ahmad Dahlan as the publisher of the Journal Islamic Economics, Finance, and Banking Review (IEFBR).
- Universitas Ahmad Dahlan as the publisher of the Journal Islamic Economics, Finance, and Banking Review (IEFBR), the Editors, and the Editorial Board Members of the Journal Islamic Economics, Finance, and Banking Review (IEFBR) make every effort to ensure that no wrong or misleading data, opinions, or statements are published in the journal. In any way, the contents of the articles and circulars published in the Journal Islamic Economics, Finance, and Banking Review (IEFBR) are the sole and exclusive responsibility of their respective authors and advertisers.
- The publisher may revoke the publication for violating the ethical code of conduct.
