Pengaruh Kepercayaan, Kenyamanan, dan Persepsi Risiko Terhadap Minat Beli Melalui Tiktok Shop dalam Perspektif Ekonomi Islam (Studi Kasus Mahasiswa Muhammadiyah Jember)

Authors

  • Dhofir Catur Bashori Univeristas Muhammadiyah Jember
  • Rintan Dewanty Nur Dermawan Univeristas Muhammadiyah Jember
  • Siti Khayisatuzahro Nur Univeristas Muhammadiyah Jember

DOI:

https://doi.org/10.12928/iefbr.v3i2.10591

Keywords:

Persepsi Resiko; Tiktok Shop; Pengaruh Kepercayaan; Pengaruh Kenyamanan

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh kepercayaan, kenyamanan dan persepsi risiko terhadap minat beli secara signifikan. Dalam mengumpukan data pada penelitian ini, metode yang digunakan adalah dengan menyebarkan kuesioner, dengan teknik purposive sampling dan mendapatkan sampel sebanyak 100 responden. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Tehnik analisis data yang digunakan pada penelitian ini menggunakan Software SPSS. Hasil pada penelitian ini menunjukkan kepercayaan berpengaruh signifikan terhadap minat beli melalui Tiktok Shop dalam perspektif ekonomi Islam, sedangkan kenyamanan dan persepsi risiko tidak berpengaruh signifikan terhadap minat beli melalui tiktok Shop dalam perspektif ekonomi Islam.

Author Biographies

Rintan Dewanty Nur Dermawan, Univeristas Muhammadiyah Jember

Program Studi Ekonomi Syariah

Siti Khayisatuzahro Nur, Univeristas Muhammadiyah Jember

Program Studi Ekonomi Syariah

References

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Published

2023-12-30

Issue

Vol. 3 No. 2 (2023): December

Section

Articles

License

Copyright (c) 2024 Dhofir Catur Bashori, Rintan Dewanty Nur Dermawan, Siti Khayisatuzahro Nur

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